Dress to attract women without breaking the bank – The fool-proof outfit with the “secret touch”


A well-dressed young man. Not really your style? Don’t worry. I’ll touch on personalization.

One of the most common questions I get asked by my clients are “how should I dress on a date?” And my answer is always the same. “It depends.” It depends where you’re going, which date this is, what her style is, your own personality, and so on. In this post, I will explain to you what the “fool-proof outfit with the secret touch” is to impress women. (Hint: it’s not a thousand-dollar suit, and you may already be sporting something similar!) Some of you are probably getting sweaty and gripping your wallets. But the truth is, it doesn’t have to be expensive. You might be pleasantly surprised at how little it costs to be well dressed.

If you don’t know where to start, I generally tell clients to err towards the current trends. Flip through a GQ magazine, take notice of people who are around your age with attractive significant others. A well dressed man will always trump a sloppily dressed man. Lose the baggy jeans and baseball caps. Lose the shirts plastered in tacky logos.

I have surveyed 100 women aged 25 to 45 (25 different women in every 5-year bracket) to find out what outfit they find most attractive on a man. Regardless of age, the answer was almost unanimous (most of them also mentioned a “special touch” which I’ll explain). I have generalized the descriptions piece-by-piece. A lot of you are probably already following this template already!

I haven’t found a more fool-proof casual outfit than this. I’ve also included in parenthesis, the average lowest price point that has acceptable quality and style. If you have the money and want to spend more, great. But a less expensive outfit done right, is far better than a more expensive outfit done wrong. (No affiliation with any brands mentioned.)

1. Dark fitted jeans. Not too tight, not too baggy. If in doubt, err more to the slimmer side. Baggy jeans are out. Make sure there’s no stupid giant designs on the back pockets either. Length is up to you. Just make sure that if you prefer a longer length, the stacks don’t pile up so much that it looks awkward. ($35+)


2. Plain black or brown leather belt. Some would say this is optional, but I consider it an essential. ($20+)


3. Plain white or black t-shirt (crew neck or v-neck). Know your limits. If you’re a more muscular/slim guy, you can get away with something a bit tighter, if you’re a bigger guy, something a bit looser. Again, stay away from baggy. ($10+)


4. Black or grey jacket. Whatever your preference is. Military style, leather, functional, messenger, whatever. Just make sure it’s slim fit. ($60+)


5. Shoes – this is where your personal style comes in as well. Black dress shoes are fool proof, as are black or grey slip-on canvas shoes, black Converse Chuck Taylors, and brown Clark’s shoes. ($50+)


6. Watch* – Optional, though women always notice a man’s watch. They don’t have to be expensive. You can get a quality Seiko or Citizen for around $100 that’ll last you many years. ($100+)


7. Black or brown plain leather wallet* – Optional. ($20+)


Seems simple, right? Jeans, t-shirt, jacket. However, there are two things to note.

First, you’ll notice a theme that I’ve reiterated a few times in that template. No? Let me spell it out for you. SLIM FIT. Nearly all the surveyed women emphasized this point. Baggy was over ten years ago. It’s now an instant turn off.

The second thing to note is this “secret touch” I kept blabbing about. Ready for it? Here it is. *drum roll* ….

The “secret touch” is… YOUR OWN touch! Anticlimactic? Let me explain. That outfit is very standard. I’m sure most of you were already dressing like, or at least similar, to that. The secret touch is something that has your own personality in the outfit. If you don’t have this extra little something, it takes your outfit from a score of 9.5 down to an average 5. If you think this is crazy, you’re probably right. It’s true that women really do notice the little things.

Not sure of what this means? Here are a few examples.

A button-down long sleeve dress shirt (plaid or solid color), cardigan, or zip-up hoodie layered between the t-shirt and jacket. ($20+)

If you’re young and into skateboarding, work in a pair of Nike SB’s. If you’re an older gentleman, swap the jacket for a nice peacoat, and work in a light scarf and/or slim tie. Throw in a (very modest) bracelet or necklace if you’d like. The possibilities are endless. Don’t be afraid to try different things to see what works for you. Don’t be afraid to stand out a bit. Women will notice. I think it’s safe to call this a fact.


Ryan Gosling has the right idea.

That whole new outfit, head to toe, doesn’t have to run you more than $200.

Some of you may be thinking that outfit sounds a bit too young for you, but I’ve had a couple of my clients who are in their 50’s rock a similar outfit and tell me that their confidence level skyrocketed.

Experiment! Have fun!


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